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At the end of last year, I
was asked to rewrite a cover story that dealt with the rise of
ethnic commerce in Finland, particularly Helsinki. The article
dealt with the fact that the mainstream Finnish retail sector
was ignoring the influx of immigrants and their demands, which
has led to a boom in the number of ethnic grocery shops.
My first thought was 'Why should retailers cater to the needs
of immigrants? Why can't immigrants integrate into society by
shopping at Finnish supermarkets?' Instead of 'give and take',
it seemed to be 'take and take some more' on the part of the immigrants.
As an immigrant, albeit a Western EU foreigner, I have never
searched out products from my own country or felt that they should
even be available to me. Naturally, the stores stock international
brands that I recognise from back home, but that is a bonus on
my part. I will buy and eat Finnish brands and products without
feeling bitter or forced.
I made the choice to move to Finland to live among Finns and
not create a small slice of England. Ethnic grocery stores contribute
to the problem of ghettos and remove another area that could be
used in successful integration. Prejudice and fear stem from the
fear from the unknown and if immigrants are buying their own 'special'
food from different stores and are avoiding Finnish environments
can lead to increased suspicion.
Plenty of immigrants do shop in Finnish supermarkets and many
Finns shop in ethnic stores, but it is the idea that an ethnic
store can become the heart of a ghetto; the recreation of their
homeland in a country that has accepted them. Immigrants have
their own cultural centres, own places of worship, own barbers,
own funeral directors and many more that allows them to live a
full life without ever talking Finnish or interacting with a Finn.
Responsibility for the creation of ghettos does not stop with
the relevant authorities because immigrants are also accountable.
The immigrants are equally xenophobic as the locals and do not
help the situation with their own feelings of distrust, but what
did they expect upon moving to a foreign country? Don't they remember
being in the majority back home and their thoughts of the immigrants
there?
As a Western EU foreigner, I am baffled how certain nationalities
will form ghettos, while others don't. As far as I know there
is no English, American or Greek ghetto within Helsinki or anywhere
in the world, but please correct me if I am wrong. It takes people
to move to a ghetto to create a one, so the liability sits with
both parties, the Finnish authorities and the immigrants.
The problem is never as simple, since perhaps the reason immigrants
stick to their own is the fear of Finn's reactions to being in
their environment; Catch-22, otherwise known as life. How many
immigrants have never been into a Finnish supermarket? What is
their excuse? Fear of Finns or they don't think the shelves will
carry anything they want to eat?
While rewriting the article I had all these questions, but since
I did not do the research and interviews I did not get any answers.
I am curious as to why some immigrants feel that their demands
should be met and how they feel shopping at an ethnic store instead
of the local supermarket like everybody else.
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